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The third ‘financialisation of everyday life’ approach

The third ‘financialisation of everyday life’ approach citizens being transformed from ‘welfare subjects’ to ‘personal investors’ and ‘personal borrowers’ with a related internalisation of new norms of individual risk-taking (Langley, 2008). Most accounts of the ‘everyday life’ of financialisation focus particularly on issues of culture, identities and subjectivities (Langley, 2008; Coppock, 2013; Deville, 2015; Horsley,